Mary Kate Morrissey, a Broadway star in 'Wicked', has transitioned into influencer marketing as her social media presence skyrocketed with the anticipation of the movie adaptation. Showcasing performance gadgets on TikTok, she built an Amazon Storefront that saw remarkable sales. Brands have approached her for collaborations as she navigates maintaining her on-stage brand with new endorsements. Alongside Morrissey, other Broadway performers are also using TikTok to connect with audiences, while social media creators seek opportunities in professional theater, revealing a blend of the two worlds.
Broadway artists like Mary Kate Morrissey are successfully integrating influencer marketing into their careers, leveraging social media to boost visibility and income.
As their following on platforms like TikTok grows, Broadway stars are finding a creative outlet that complements their performing careers while generating additional income.
Morrissey's TikTok success has led to brand collaborations, showing the potential of Broadway performers becoming marketing assets for major productions.
Influencer marketing enables Broadway stars like Morrissey to maintain a creative gig while pursuing their main passion—acting on stage.
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