"A new type of journalist in newsrooms across the country: A content creator. They use charisma, journalistic chops, and digital fluency to break down complex topics for vast audiences."
"Research has shown that news consumers are becoming increasingly interested in getting news from social media. Audiences are paying attention to ordinary people and influencers more than trained journalists."
"Creators thrive - breaking through the noise, building a loyal audience and driving engagement, while many news organizations struggle to drive traffic using the same old social playbook."
"I hope newsrooms will prioritize social media as a core component of their strategy, enabling them to engage better with audiences in a rapidly evolving landscape."
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