"Isabel M. (@isaraveandrips) watched her mother sit at her taco shop, waiting for customers all day long. She was obviously sad, and all she wished for Christmas was for some customers to relish her mother's food. To grow her family business, Isabel posted a TikTok video of her mother sitting at the empty taco shop in December. Much to her surprise, the post blew up overnight, and their shop was packed with customers the following day."
"Joy, Isabel's mom, and her aunt started the restaurant together, while she and her fiancé helped with the menu and decor. However, the family business failed to attract customers. Every day, Joy would sit at the empty taco shop, hoping for customers to walk in. "It breaks my heart to see my mom watching the door every day, waiting for a customer to walk in," Isabel confessed. The video went viral overnight, and the next day, the store was hit with a downpour of customers."
"In her next video, Isabel shared a little detail about their family business. She wrote, "The whole family and some friends came together today to help out and celebrate an amazing day." Moreover, she also showed a pile of receipts and money that they have received due to the inflow of people. "Nothing but happy tears and laughter all day," she added."
Isabel watched her mother, Joy, sit alone at their taco shop daily, visibly saddened by the lack of customers. Isabel posted a TikTok in December showing her mother at the empty shop to help grow the family business. The post went viral overnight, and the shop filled with customers the following day. Family and friends rallied to help serve the unexpected crowd, and receipts and cash demonstrated a sudden revenue boost. Joy and her aunt had started the restaurant, with Isabel and her fiancé assisting on menu and decor. The surge illustrates social media's ability to rapidly drive real-world traffic to small businesses.
Read at https://scoop.upworthy.com
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