"Musk publicly backed a proposal to "crank creator payouts way way way way up," even hinting that X could pay more than YouTube for the right creators. At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system," felt like a line in the sand for how serious X was about paying people who keep its feeds alive."
"Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change. The increases appear closely linked to X's push to prioritize "genuine engagement from verified Premium subscribers" and to tune out spammy or bot‑driven impressions, which means each high‑quality view is suddenly worth more."
Musk backed a proposal to dramatically raise creator payouts on X and signaled enforcement against gaming the system, tagging X Head of Product Nikita Bier and saying "Ok, let's do it." Early 2026 payout reports show many creators receiving two to three times previous revenue‑share checks, even when impressions were flat or slightly lower, matching the timing of Musk's late‑December directive. Creators are posting screenshots and testimonials showing sharply higher payouts tied to the recent distribution. X appears to be prioritizing genuine engagement from verified Premium subscribers and filtering out spammy or bot‑driven impressions, making each high‑quality view worth more. Headline payouts may mislead non‑top‑tier creators about typical earnings.
Read at Miami Herald
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