"At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system," felt like a line in the sand for how serious X was about paying people who keep its feeds alive. Now, early 2026 payout reports suggest that X is starting to follow through."
"Across X and other social channels, creators have begun posting screenshots and testimonials about sharply higher payouts tied to the most recent revenue‑share distribution. Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change. The increases appear closely linked to X's push to prioritize "genuine engagement from verified Premium subscribers" and to tune out spammy or bot‑driven impressions, which means each high‑quality view is suddenly worth more."
Elon Musk publicly backed a push to greatly increase creator payouts on X and directed enforcement against gaming the system. Early 2026 payout reports show many creators receiving two to three times their previous revenue shares despite flat impressions. Creators across platforms are posting screenshots and testimonials of sharply higher checks tied to recent revenue‑share distributions. X appears to be prioritizing genuine engagement from verified Premium subscribers and filtering out spammy or bot‑driven impressions, which raises the value of each high‑quality view. Headline increases mostly benefit top‑tier accounts and can mislead expectations for typical creators.
Read at Biloxi Sun Herald
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