Elon Musk quietly tests bold new payout plan for X creators
Briefly

Elon Musk quietly tests bold new payout plan for X creators
"Across X and other social channels, creators have begun posting screenshots and testimonials about sharply higher payouts tied to the most recent revenue‑share distribution. Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change."
"Now, early 2026 payout reports suggest that X is starting to follow through. A recent roundup of creator posts notes that many users have seen their revenue‑share payouts double or triple versus previous cycles, even when their impressions are flat or slightly lower, which lines up exactly with the timing of Musk's late‑December directive. As someone who covers the platform and uses it every day, I see this as the first concrete test of whether Musk's promise is a marketing line or the start"
Elon Musk directed a push to "crank creator payouts way way way way up" and to rigorously enforce no gaming of the system. Early 2026 payout reports indicate many creators received two to three times previous revenue-share checks, often despite flat or slightly lower impressions. Increases are tied to prioritizing genuine engagement from verified Premium subscribers and filtering out spammy or bot-driven impressions, making each high-quality view worth more. Creators have posted screenshots and testimonials showing sharply higher payouts. Headline increases can mislead expectations for creators who are not top-tier accounts.
Read at Belleville News-Democrat
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