For creators, the reply button is the relationship

"According to a January survey from Influencer Marketing Factory, replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events at 4.9%."

"The survey indicates that brands should value comment sections as much as content briefs, using the 29% comment-reply preference to benchmark engagement expectations."

A January survey from Influencer Marketing Factory reveals that US creators prefer replying to comments as their main engagement method, with 29% favoring this approach. This rate is nearly six times higher than the 4.9% who prefer in-person meetups and events. The data suggests that brands should prioritize comment sections in their partnership strategies, using the 29% benchmark to set engagement expectations and emphasize the importance of audience interaction beyond content briefs.

Read at EMARKETER