'Going viral ruined my life': the woman behind 'Very Demure' on the hidden cost of going viral
Briefly

'Going viral ruined my life': the woman behind 'Very Demure' on the hidden cost of going viral
"TikTok changed my life. Maybe you should make the videos,... Because one day, I was playing cashier and making videos on my break and now, I'm flying across [the] country to host events. I feel so grateful [...] I'm living my f-- dream."
"Going viral ruined my life. Okay, it just led me to fall down a slope of insobriety that ruined my life [...] I've gone through this many times in my life. [But] it was the only time I went through it where I had money and success."
"At the height of 'very demure,' Lebron recalls a man assaulting her days before a brand partnership photoshoot, which prompted her to self-medicate in order to get through the expectations of the photoshoot."
Going viral on social media can transform lives, as seen with Jools Lebron, who gained fame for her phrase 'very demure, very mindful.' While her TikTok success brought brand partnerships and exposure, it also led to substance abuse issues. Lebron expressed gratitude for her opportunities but revealed that the pressures of sudden fame triggered dark moments in her life, including an assault before a photoshoot. She emphasizes the duality of success, highlighting the struggles that can accompany viral fame.
Read at TheGrio
Unable to calculate read time
[
|
]