"Since 2022, H-E-B employee Zarita Robinson has been sharing TikToks documenting her time at a San Antonio store. Early videos show Robinson on the floor, chatting and posing for photos with customers as she hands out samples of H-E-B's gourmet offerings. Robinson's TikToks also include snippets of impromptu performances featuring songs she's made up about the H-E-B special of the day. She's become a local legend of sorts, amassing almost 10,000 followers just for bringing good energy to the store."
""I'm on here to post a bit of sad news," Robinson told her followers, decked head to toe in full holiday regalia and her H-E-B nametag. "I won't be able to post my happiness and those happy events on social media anymore. So I just want to thank all those who supported me and followed me and shared your joy with me ... it's been an amazing journey, and it doesn't stop here.""
Since 2022, H-E-B employee Zarita Robinson has posted TikToks documenting her work at a San Antonio store. Early videos show Robinson on the floor, chatting and posing for photos with customers while handing out samples of H-E-B's gourmet offerings. The TikToks include impromptu performances and songs about daily specials, and Robinson amassed almost 10,000 followers for bringing energy and cheer to the store. On Dec. 22 Robinson posted that company instructions had told her to stop posting in-store videos. Followers responded with disappointment, empathy, and outrage, noting that her content echoed H-E-B's "Here, Everything's Better" slogan.
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