Mexican drug cartels, previously known for their violent acts, have now evolved into social media influencers, presenting their criminal lives as a form of entertainment. Following the trend that began in the early 2000s with notorious figures like 'La Barbie,' cartels now engage in digital platforms, showcasing both the opulence tied to their lifestyle and acts of violence. With millions of views, they have established networks that not only promote their illegal activities but also position themselves in the public eye, influencing various markets while the authorities struggle to respond effectively.
Cartels are influencers now. They have converted their criminality into a commodity, broadcasting with impunity while law enforcement and social-media platforms struggle to rein them in.
On TikTok, drug traffickers filmed themselves fleeing from customs agents in a high-speed boat chase, garnering millions of likes.
Higher-ups in the Sinaloa Cartel show off their mansions and narrate their personal journeys from rags to riches.
Members of the Jalisco New Generation Cartel have used social media to showcase their supposed humanitarianism but also their savagery.
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