Facebook Marketplace, introduced in 2016, has successfully attracted 1.1 billion users globally, effectively positioning itself against competitors like eBay and Craigslist. The platform's appeal stems from its absence of listing fees and the inherent trust users feel due to their established Facebook profiles. As Facebook prepares for an eBay partnership in 2025, Marketplace is set to expand its influence, facilitating increased sales and user engagement. Although it may not generate direct revenue, Marketplace significantly contributes to user retention on Meta's ecosystem, bolstering ad revenue and maintaining relevance in the competitive market.
Facebook Marketplace, launched in 2016, has attracted 1.1 billion users across 70 countries, distinguishing itself with no listing fees and enhanced trust from Facebook profiles.
The anticipated 2025 partnership with eBay is set to expand Marketplace's reach and drive more sales, further integrating users into Meta's ecosystem.
While Marketplace might not directly generate revenue, it plays a crucial role in retaining users on Meta’s platforms, ultimately contributing to ad revenue and relevance.
By keeping users engaged through Marketplace, Facebook counters the trend of losing younger users, ensuring long-term user retention and market presence.
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