While Facebook's overall engagement among younger users is decreasing, its Marketplace feature remains popular, especially among teens who favor its convenience and zero listing fees. A 2024 study reveals only 32% of U.S. teens actively use Facebook now, down from 71% in 2014. Marketplace has evolved into a significant platform with 1.1 billion users globally. Analysts note that it capitalizes on trends in the resale market and instills trust through user profiles, appealing to younger consumers seeking affordable and sustainable options. A partnership with eBay is expected to further enhance its sales impact.
"I only use Facebook for Marketplace," said Mirka Arevalo, a student at Buffalo University. "I go in knowing what I want, not just casually browsing."
"Marketplace is the flea market of the internet," said Charles Lindsay, an associate professor of marketing at the University of Buffalo. "There's a massive amount of consumer-to-consumer business."
"Sellers love that Marketplace has no fees," said Jasmine Enberg, VP and Principal Analyst at eMarketer. "Introducing fees could push users elsewhere."
"Younger buyers are drawn to affordability and sustainability," said Yoo-Kyoung Seock, a professor at the College of Family and Consumer Sciences at the University of Georgia. "Marketplace offers both."
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