The buzz surrounding Squid Game Season 2 was immense, with social media analytics indicating 3.1 million engagements and over 5 billion potential impressions in just one month.
On YouTube, the Season 2 teaser amassed 19 million views in a month, and the official trailer gained 11.2 million views since its release, showcasing widespread interest.
Influencer marketing played a pivotal role in Squid Game Season 2's social media awareness, highlighted by a collaboration with DuoLingo that generated impressive engagement metrics across platforms.
The increased social media engagement, particularly a 129% surge after the trailer release, reflects heightened anticipation compared to previous norms, indicating a strong audience readiness.
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