How social media influencers are shaping campaign strategy this federal election

NDP Leader Jagmeet Singh is modernizing electoral campaigning by utilizing TikTok, where he posts engaging content, such as tying his turban while discussing political issues and differences. With nearly 16 million views, this reflects a significant trend in online campaigning aimed at younger voters. The NDP has actively utilized social media platforms, creating niche memes and collaborating with influencers to connect with voters, showing a shift away from traditional media. Key strategists emphasize that the new battleground for elections lies in the realm of social media.

Fred DeLorey, a Conservative strategist and the former national campaign manager for Erin O'Toole, stated that 'Social media crushes traditional media right now. That's where the battle is fought and won.'

The NDP is reshaping campaign strategies by leveraging social media influencers and platforms like TikTok, creating distinct content that resonates with younger audiences.

Read at The Globe and Mail