How The YUH Family Is Changing Influencer Marketing
Briefly

Josh and Lily, collectively known as The Yuh Family, have transformed their university experience into a thriving YouTube career centered on food content. With 2.22 million subscribers, they started their channel in 2019, drawing inspiration from other creators. Their journey has led to significant viewer engagement, earning accolades like the Silver and Gold Play Buttons. They emphasize authenticity as the key to their growth, connecting with audiences through genuine experiences, which has attracted collaborations with major brands and amassed billions of views on their videos.
Whether it's Lily's sushi obsession or [Josh] constantly being dragged along on food adventures (but secretly loving it!), our genuine connection resonates with viewers. People connect with real experiences, and when you love what you're creating, it shines through!
In 2019, they decided to start their channel, inspired to share their interests and passions with YouTube's increasingly interconnected audiences from around the world.
Read at Hollywood Life
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