Phil Singer, founder and CEO of Marathon Strategies, discusses the fluid nature of Washington, D.C. politics and how that demands adaptability in communications. In a landscape where messages can rapidly become outdated, maintaining a consistent core message while remaining flexible is crucial for influencing stakeholders. Communications strategies must align across media channels to build credibility and authority. The example of Meta illustrates the reputational risks of responding reactively to political changes, suggesting a need for long-term consistency and strategy in public affairs efforts.
Navigating the shifting sands of politics requires balance and adaptability. Your core message should remain steady but be nimble enough to adapt to whomever you are trying to influence.
Sloppily shifting your stance to appeal to the administration of the moment may earn you brownie points, but you risk long-term reputational damage.
Meta's efforts to moderate content on its platforms were described as censoring conservative voices, leading to backlash after dismantling fact-checking systems.
Washington, D.C., is a place where very little stays the same for long, presenting challenges for those in public affairs and communications.
Collection
[
|
...
]