The article discusses how social media sharing can be influenced by the alignment of post framing with a user's values, specifically in the context of misinformation. Research conducted by a team led by Suhaib Abdurahman showed that posts reflecting individualizing or binding values, depending on whether the recipient is liberal or conservative, resulted in different sharing behaviors. The findings emphasize the role of psychological and moral frameworks in social media behaviors, particularly how these dynamics can facilitate the spread of false information.
The study found that social media posts aligned with users' values lead to increased sharing, especially for misinformation, highlighting the risks of value-based framing.
Misinformation spreads more when posts align with users’ individual political or moral values, indicating the importance of understanding the psychological drivers behind shares.
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