According to Sprout Social's survey, 51% of users believe Pinterest is more positive compared to other social media platforms, a feeling even stronger among Gen Z.
Bill Ready, CEO of Pinterest, emphasizes the platform's commitment to joy over time spent, advocating for a focus on positive experiences that inspire users.
Pinterest’s AI is designed to promote inclusive content, allowing users to select body types they want to see, addressing concerns about promoting disordered eating.
Ready underscores the business advantage of positivity, citing that a positive user experience increases consumer purchasing intent and advertiser interest on the platform.
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