The article discusses the phenomenon of trend fatigue, where the overwhelming speed of microtrends, especially on social media, exhausts both marketers and consumers. With trends rising and falling in mere days, distinguishing between meaningful changes and fleeting fads has become increasingly difficult. As the pace of trends accelerates beyond the capability of marketers to keep up, there's a growing concern about the value of content within this chaotic landscape. The piece highlights that even humorist predictions of absurd trends reflect the confusion and fatigue prevalent today.
Logging into social media feels like standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.
Marketers and strategists say it's hard to distinguish between fleeting fads and meaningful, lasting changes.
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