The article reviews personal branding tips by analyzing 300 posts from 100 LinkedIn influencers. It highlights the lack of recent data supporting conventional wisdom in social media strategies. Recognizing LinkedIn's limitations in data access, the author notes that while the sample size is small, it reveals important trends that can guide personal branding efforts. The analysis focuses on influencers posting at least 30 times in six months and achieving high engagement, helping identify actionable strategies that others can utilize, beyond just replicating well-known figures' success.
However, I haven't seen any recent data to support many of these claims.
Unfortunately, LinkedIn has strict limits, making it difficult to scrape a larger sample size.
Instead, it shed light on several trends that can help you improve your LinkedIn personal branding strategy.
These requirements allow the data to illuminate tactics and strategies anyone can use to grow on LinkedIn.
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