LinkedIn is being recognized as an underrated growth channel for marketers, allowing audience building without draining ad budgets. Expert Hala Taha, who has amassed over 260,000 followers, emphasizes a four-step viral content formula that incorporates content strategy, engagement tactics, and AI tools to streamline content creation. Understanding LinkedIn's algorithm, which balances advertising with job search functionalities, is crucial. Hala illustrates how to navigate spam filters and leverage unique tactics to maximize visibility and interaction on the platform, thereby enhancing marketing efforts significantly.
To make the most of any platform, you need to know the algorithm. Hala Taha highlights LinkedIn's two business models, advertising and job search.
Hala's four-step viral content formula includes understanding spam filters, content buckets, engagement hacks, and utilizing AI for quicker content creation.
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