Meghan, the Duchess of Sussex, unveiled her new cooking and lifestyle brand named As Ever, which aims to share the joys of home life. Announcing via Instagram to her followers, Meghan captures the essence of her entrepreneurial spirit, similar to figures like Martha Stewart. The brand’s aesthetic reflects her family's new life in Montecito, featuring a logo with a palm tree and hummingbirds. However, the choice of name caused confusion with an existing clothing brand, prompting a response from that company clarifying their independence.
Meghan, the Duchess of Sussex, announced her new cooking and lifestyle brand named As Ever, emphasizing its focus on home life and personal joy.
The brand's logo features a palm tree and two hummingbirds, reflecting the family's new life in Montecito and Prince Harry's personal connection to hummingbirds.
Confusion arose as an existing clothing brand named As Ever exists, which publicly acknowledged Meghan's new venture and assured its supporters of their independence.
In a vibrant Instagram video announcement, Meghan positioned herself as a home-focused entrepreneur, stepping away from royal expectations to embrace her lifestyle brand.
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