Meghan's rebranded herself and it's another valiant attempt to flog poshness to the little people | Emma Brockes
Briefly

Meghan Markle, the Duchess of Sussex, has launched a lifestyle brand called 'As Ever', which aims to blend her interests in food, gardening, and joyful living. Despite good intentions, her efforts are met with skepticism regarding the disparity between her self-perception and public reception. In promoting the brand, Meghan reflects on past constraints and expresses eagerness to share her passions. However, the tone of her messaging and the pointed remarks about her experiences reveal the complexities of her role and the challenges she faces in connecting with the audience.
In these days of darkness we must take delight where we can find it, and one reliable source is the Duchess of Sussex.
The brand American Riviera Orchard is dead. Long live the new brand, As Ever.
It's hard not to study the rollout of As Ever for signs of the widening gap between Meghan's self-image and how the rest of the world sees her.
Still, I find myself sympathising with Meghan, who in her Instagram post and its accompanying video faces the stark challenge of having to pad out thin material.
Read at www.theguardian.com
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