Jamie Lee Curtis expressed her frustration directly to Meta CEO Mark Zuckerberg over an unauthorized AI-generated commercial that featured her likeness. After Curtis's public appeal on Instagram, a Meta representative confirmed that the ads violated company policies and were removed. Curtis highlighted that the fake commercial misused footage from her interview regarding California wildfires and claimed it misrepresented her integrity and truth, emphasizing the importance of her authentic voice in her personal brand. She also mentioned her prior deactivation of her Twitter account.
"It's come to this @zuck. Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullshit that I didn't authorize, agree to or endorse."
"If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images⦠diminishes my opportunities to actually speak my truth."
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