Mexico is pursuing compensation from the production company of YouTube star MrBeast, who used images of the country's ancient archaeological sites in a video advertising his chocolate brand. The video, viewed around 60 million times, features MrBeast touring Maya ruins, prompting criticism regarding access privileges. Mexico's president has requested clarity on the access granted to MrBeast, while the National Institute of Archaeology and History highlighted that the production permit did not allow commercial promotion. Mexico demands damages and a public retraction for these infringements, reflecting concerns over cultural heritage exploitation.
Mexico is demanding compensation from YouTube celebrity MrBeast's production company for using images of ancient archaeological sites to promote a chocolate brand without authorization.
In the video, MrBeast explores ancient Maya cities and advertises his snacks as 'Mayan-approved,' drawing criticism for potential exploitation of cultural heritage.
The National Institute of Archaeology and History condemned the actions, stating that the permit did not authorize commercial use and demanded a public retraction.
Local residents expressed their disapproval, emphasizing that access regulations should be uniformly enforced for all travelers, regardless of nationality.
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