Pinterest has announced its first-ever sports partnership with the WNBA champion New York Liberty, highlighting the platform's ambition beyond traditional uses. With a notable increase in revenue and user engagement, this collaboration will include curated boards, editorial content, and community initiatives. Research shows Pinterest users actively seek game-day outfits and sports-themed inspirations, indicating its unique role in fandom. A new content series, 'Away Game Fashion,' will explore the connection between basketball and fashion, enhancing user experience and fan identity.
Pinterest is a really interesting place for fandom... where those fans come to weave their fandom into a variety of things. And for us, that's such an interesting opportunity.
Pinterest searches for "WNBA tunnel outfits" were up over 2,000%, with terms like "Sabrina Ionescu shoes pink" up 1,706%... Pollack says fans are already using the platform to make the game part of their identity.
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