'It was really fun to just have the chance to be this kind of light, chill, down-to-earth character. Everyone else is really kind of going through it.'
KPop Demon Hunters, a musical animation, has surprised audiences with its success, accumulating tens-of-millions of viewing hours and outperforming real-life K-pop giants like BTS.
In a promotional video shot for the new "Coca-Cola x Star Wars: Refresh Your Galaxy" partnership, Darth Vader is seen marching into a movie theater, where he interacts and spars with Star Wars superfans dressed in cosplay, all while indulging in a crisp Coca-Cola beverage.
But when artisan keycap makers get their hands on beloved properties, something magical happens: functional art that bridges the gap between fandom and craftsmanship.
"It is quite artistic, and we haven't gone down this route for a minute," Hazan said. "[The ads] wouldn't look out of place in an art exhibition, venue, or the walls of a fan's bedroom."
This backyard mockbuster has been a labour of fandom three years in the making, born out of a staffroom conversation... someone suggested crocheting. Roebuck had other ideas.
"The poster on the wall was an homage to Washington Crossing the Delaware. Instead of George Washington leading the Continental Army across the river, however, Joe Paterno stood in the prow of the boat with the Penn State Nittany Lions."