"QVC Group's first Super Brand Day on TikTok Shop achieved record engagement, highlighting the company's commitment to social shopping and international expansion."
"The company streams 24/7 on TikTok, with growth in social viewing hours translating into significant revenue, particularly targeting a pre-aggregated audience."
In May, QVC Group hosted its inaugural Super Brand Day on TikTok Shop, which drew record engagement and established the company's growing focus on social commerce. With a strategic partnership with TikTok U.K. poised for next February, CEO David Rawlinson noted the substantial international expansion plans on the platform. Recent statistics revealed a 26% increase in viewing time and a 131% growth in streaming users, with streaming expected to play a crucial role in revenue growth amid the company's financial challenges.
Read at www.retaildive.com
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