"Snapchat is adding a new way for creators to make money in the app, with creator subscriptions, which will enable Snap stars to generate direct revenue from their fans in-stream. Snapchat's subscriptions for creators will give popular Snapchat users the opportunity to monetize their content through exclusive offerings, while also experimenting with other forms of subscription offerings to maximize interest. As per Snap: Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies."
"As displayed in the image above, creators taking part in the new monetization initiative will be able to offer Subscriber exclusive content - Including subscriber-only Snaps and Stories Priority replies to a creator's public Stories To increase your chances of response An ad-free experience within that creator's Stories Uninterrupted viewing of the creators' content Snap says that the program will give creators a range of options to drive subscription take-up."
"In turn, creators taking part in the program will also be able to set their own monthly pricing within Snap-recommended tiers, which will give them more flexibility to maximize their intake. The program will be open to Snap Stars, meaning public figures or creators with a large and engaged audience in the app Snap Stars are essentially creators who have been verified either because of their on-platform content or their off-platform celebrity status,"
Snapchat will introduce creator subscriptions to let Snap Stars monetize directly from fans through exclusive, in-stream offerings. Creators can offer subscriber-only Snaps and Stories, priority replies to public Stories, an ad-free creator Stories experience, and uninterrupted viewing. Creators in the program can set their own monthly pricing within Snap-recommended tiers to optimize revenue. The program will be limited to Snap Stars—verified public figures or creators with large, engaged audiences—though exact qualification thresholds remain opaque. Snapchat intends the subscriptions to add a premium connection layer across Stories, Chat, and replies and to incentivize creators to remain active on the platform.
Read at www.socialmediatoday.com
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