"Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. The feature allows fans to pay a monthly fee for exclusive access to content and perks within the app. Creators can set their own subscription prices, with Snap suggesting tier options. Subscribers will unlock exclusive posts, receive priority replies to public Stories, and get ad-free viewing of that creator's Stories - adding both monetization and deeper fan engagement opportunities for creators."
"Unlike revenue-sharing programs tied to ads, subscriptions give creators more predictable, recurring income and greater ownership over their audience relationships. The rollout comes as Snap continues to highlight creator growth. The company reported 474 million daily active users and 946 million global monthly active users in Q4 2025, and said the number of U.S. users posting to Spotlight rose 47 percent year over year, signaling increased creator activity on the platform."
Snap will begin alpha testing creator subscriptions in the U.S. on Feb. 23 with select creators including Jeremiah Brown, Harry Jowsey, and Skai Jackson. Creators can set their own subscription prices while Snap suggests tier options. Subscribers gain access to exclusive posts, priority replies to public Stories, and ad-free viewing of that creator's Stories. Subscriptions expand existing creator revenue tools such as the Unified Monetization Program and Snap Star Collab Studio and provide more predictable, recurring income and greater audience ownership than ad-based revenue. Snap reported 474 million daily active users and 946 million monthly active users in Q4 2025, with Spotlight posting growth.
Read at Mashable
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