Ragan's 2025 Communications Benchmark Report indicates that social media has reinforced its leading role in external communications for organizations, despite ongoing issues with TikTok and shifting policies on platforms like Facebook and X. The report highlights that while email showed significant growth, social media remains preferred. Communicators are eager to leverage social media, particularly platforms like LinkedIn, for greater visibility. A majority expressed desire to invest more in high-quality multimedia content, crucial for impactful social media presence, even amid fluctuations in platform traffic and usage by news publishers.
The report shows that social media remains the top channel for external communications, despite market volatility and fluctuating policies across platforms.
Even with a decrease in referral traffic for Facebook and Twitter, communicators are still enthusiastic about social media and its efficacy for messaging.
Collection
[
|
...
]