#communications-strategy

#communications-strategy

I've been in that room a hundred times. The lights are dimmed and the "big idea" is revealed to a round of applause. It's bold, beautiful and expensive. And just before lunch, someone says: "Okay, let's bring in comms to get a press release out and prep for any negative feedback." In that moment, the comms team isn't a creative partner. They're the airbag. The risk-mitigation function brought in to protect an idea they had no hand in shaping.

"I manage our social media content, content strategy with brand development, and brand cohesion. It's a fancy way of saying I do a little bit of everything."

Data gives you credibility. It's the most powerful way to show how trends connect with people so you can tell a story that really matters.