LeBron James' impact on social media engagement for basketball teams is profound, with his current team, the Los Angeles Lakers, leading U.S. pro sports franchises with 63.8 million followers. His former teams, the Cleveland Cavaliers and Miami Heat, also rank high in social media audience. The NBA dominates social media presence, showcasing the stickiness of online fandom. Player popularity drives team following, underscoring the modern influence of athletes on fan loyalty. This trend highlights the lasting effects of championship success on social media following as well.
"You can tell, in the NBA specifically, what a global game it is, and how those championship runs definitely give you followers for years to come," STN Digital CEO David Brickley said.
LeBron James stands alone among players, too. On Instagram, he has more followers than the next six most popular NBA stars combined.
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