As brands adapt to a difficult economy, summer marketing spending is under scrutiny. This period is vital for maintaining consumer engagement before significant shopping events like back-to-school and Black Friday. Target plans to launch over 10,000 new products and host events to draw shoppers in. Meanwhile, startups face tighter budgets and are emphasizing conservative marketing strategies, reviving successful products. Collaborations, such as Ollie's partnership with Van Leeuwen on a frozen dog treat, represent innovative yet cost-effective approaches to reach audiences while still striving for a solid return on investment.
Ollie's brand director emphasized that prioritizing ROI-driven marketing is essential, as they make the most out of every product release or campaign.
Target's strategy revolves around placing smart bets in key areas, focusing on the latest styles and trends, as they aim to revive foot traffic at stores.
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