In her TikTok video, Toni Bravo shares her journey to becoming a social media coordinator at Rare Beauty while demonstrating a 'no-makeup makeup look.' She emphasizes the importance of individuality in her story, claiming that embracing her unique identity has made her GRWM videos resonate with audiences. As a popular format, GRWM videos allow creators to blend makeup tips with genuine storytelling, leading to billions of views across platforms like TikTok and Instagram. The evolution of these videos from simple tutorials to engaging personal narratives reflects broader changes in the beauty content landscape.
"Get ready with me while I talk about how I got my job at Rare Beauty," she says in her TikTok video, brandishing two fistfuls of makeup.
"The biggest thing for me was understanding that I am one of one. This realization about embracing my individuality is why GRWM videos have become such a powerful storytelling tool."
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