Solopreneurs must use LinkedIn efficiently to convert connections into clients by reintroducing themselves and sharing clear methods. Reintroduction posts should state the problem solved, the target client, three specific ways help is provided, and include a hook such as “Just [achievement]” followed by “Time for a reintroduction,” ending with an invitation. Share proven methods openly by creating simple visual frameworks that map the client journey from problem to solution. Use tools like Canva or Napkin for professional visuals. Make the process transparent so prospects understand the journey at a glance and feel safe engaging.
When you're running your business as a solopreneur, every minute counts. You need to engage in high-leverage activities or you'll get too busy. And that's not the plan. But LinkedIn can derail your week if you let it. Without knowing what you're doing, you can aimlessly scroll the feed, spend ages writing content, and waste time wondering while everyone else seems to be booking clients. Stop that right now.
Your existing connections hold your next twenty customers. But most connected with you months or years ago. They don't know what you do anymore. It's changed since you met them. Write a reintroduction post that clearly states the problem you solve and who you solve it for. Make it impossible to misunderstand your value. Start with, "Just [something you just did or achieved that grabs attention]" then a line space, then write, "Time for a reintroduction."
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