The article discusses the impact of viral exposure on real estate listings, exemplified by the case of 3675 Waldo Place, which saw views leap from around 200 to 2,000-3,000 daily after being featured on the Instagram account Zillow Gone Wild. While viral marketing enhances visibility, realtors question its effectiveness in actual sales. The home's unique subterranean pool, which sparked widespread interest, highlights the dual nature of such attention—drawing viewers while potentially not leading to concrete offers, illustrating the nuanced relationship between publicity and market success.
The owner of Zillow Gone Wild actually reached out to us and said that the home had been nominated a number of times.
Walter Wolske, the home's original owner, said in a 1979 article...that he preferred a subterranean pool over an indoor one.
In houses that have indoor pools, the damn pools are the total topic of conversation. It gets pretty boring.
The pool is the total topic of conversation, but there's nothing boring about it.
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