There's a new ugly little toy winning the internet
Briefly

There's a new ugly little toy winning the internet
"Raoul wants to encourage people to step away from their screens and into the real world, inspired by Emy's adventures in the great outdoors."
"I realized I was building experiences designed to keep people on their phones. That made me reflect on the work I was doing every day."
"Chasing adventure and love are the two most important values to me. There isn't much adventure around building apps."
Emy, a custom plush toy, gained popularity on Instagram by moving closer to being thrown from the world's tallest building with each new follower. Initially thrown from 830,000mm, Emy's journey continued with a throw from a high-altitude balloon. Co-creator Sachin Raoul aims to inspire people to engage with the real world, despite needing a phone to participate. Emy's adventures encourage followers to take part in outdoor challenges, reflecting Raoul's desire to create meaningful experiences after re-evaluating his work in tech.
Read at www.businessinsider.com
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