"Raoul wants to encourage people to step away from their screens and into the real world, inspired by Emy's adventures in the great outdoors."
"I realized I was building experiences designed to keep people on their phones. That made me reflect on the work I was doing every day."
"Chasing adventure and love are the two most important values to me. There isn't much adventure around building apps."
Emy, a custom plush toy, gained popularity on Instagram by moving closer to being thrown from the world's tallest building with each new follower. Initially thrown from 830,000mm, Emy's journey continued with a throw from a high-altitude balloon. Co-creator Sachin Raoul aims to inspire people to engage with the real world, despite needing a phone to participate. Emy's adventures encourage followers to take part in outdoor challenges, reflecting Raoul's desire to create meaningful experiences after re-evaluating his work in tech.
Read at www.businessinsider.com
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