At the University of North Carolina, students on the diving team are learning from Vickie Segar, a marketing expert, about monetizing their social media through platforms like TikTok and Instagram. Segar illustrates the lucrative potential with examples like Alix Earle, revealing she earns $450,000 per Instagram Story. This session reflects the impact of recent NCAA regulations allowing college athletes to profit from their name, image, and likeness, marking a significant shift in collegiate sports towards the creator economy.
Segar paused in her pitch, drawing out the response: '$450,000 per Instagram Story.' The students gasped, reflecting the lucrative potential in social media.
The NCAA's rules that allow student-athletes to profit from their name, image, and likeness (NIL) have revolutionized the business of college sports.
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