Threads has begun testing a Direct Messages (DMs) feature in select markets, such as Hong Kong, Thailand, and Argentina, with plans for further expansion. This feature introduces a standalone inbox separate from Instagram DMs, addressing a significant user demand for a seamless communication experience within the app. By allowing users to connect more intimately without redirecting to Instagram, Threads is reinforcing its identity as an independent social platform. This move is part of a broader strategy to position Threads as self-sufficient, further illustrated by changes in the onboarding process.
Threads is implementing a separate Direct Message inbox distinct from Instagram DMs, enhancing user experience for intimate connections without the need to switch apps.
This native DM feature addresses a primary user request and minimizes friction, enabling more seamless communication directly within the Threads platform.
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