"The social video platform Wednesday said that it was launching a pair of new ad products: Streaming Ads and New Title Launch, both geared toward Hollywood, using Sundance as a jumping off point. Streaming Ads, which is powered by TikTok's AI-powered Smart+ tech solution, is meant to drive subscribers to streaming platforms, showcasing multiple titles in a single ad experience via a pair of formats meant to highlight different shows and genres available on the advertiser's platform."
""allows advertisers to reach high-intent users using specific signals, such as users' favorite movie genre or pricing sensitivity, to turn fandom into sales.""
""We're listening to their evolving needs and are continuously developing new tools that allow them to reach high-intent viewers and drive key business results like subscriptions and ticket sales - all while delivering a more personalized, engaging experience for our users.""
TikTok is intensifying outreach to the entertainment industry as its U.S. sale approaches, launching two ad products aimed at Hollywood advertisers. Streaming Ads leverage TikTok's AI-powered Smart+ solution to drive streaming subscriptions by showcasing multiple titles and highlighting different shows and genres in a single ad. New Title Launch targets tentpole events such as season premieres, franchise drops, and big sports games, using signals like favorite movie genre and pricing sensitivity to reach high-intent users and convert fandom into sales. TikTok will mount a major Sundance presence with creators and co-hosted events to support entertainment marketing efforts.
Read at The Hollywood Reporter
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