"In a move that supports both creators and its bottom line, Snap will begin testing "Creator Subscriptions" next week with a group of 15 Snapchat creators that includes Jeremiah Brown, Harry Jowsey, and Skai Jackson. Combined, these three creators have more than 3 million followers on Snap, and the company is betting that some portion of those followers will convert to paid subscribers to receive exclusive content, priority replies, and an ad-free experience."
"Creators will have the ability to set the monthly pricing for their subscriptions within Snap-recommended tiers that range from $4.99 to $19.99 per month, according to reporting by CNBC, and creators will receive approximately 60% of subscription revenue. Starting next Monday, Snapchatters will be able to subscribe to participating subscribers so long as they have Apple devices; the company hasn't said when the feature will be available for Android users."
Snap will begin testing Creator Subscriptions with a group of 15 Snapchat creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. These creators together have more than 3 million followers, and subscriptions will offer exclusive content, priority replies, and an ad-free experience. Creators can set monthly pricing within Snap-recommended tiers ranging from $4.99 to $19.99 and will receive approximately 60% of subscription revenue. The initial test will be available to Apple device users, with Android availability not yet announced. The move builds on existing creator monetization programs as part of Snap's revenue diversification efforts.
Read at Fast Company
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