The article discusses the unlikely connection between military service and sustainability-focused leadership. It emphasizes that a core ethos of military life is service before self, which translates well into mission-driven companies prioritizing environmental health. The author reflects on personal sacrifices made during military service and expresses the importance of surrounding oneself with a committed team. This collective progress over individual success is critical in overcoming challenges in sustainability initiatives, suggesting that the resilience built through shared purpose can lead to impactful changes.
Building a values-driven company that prioritizes the health of people and the planet is an inherently uphill battle. But this work isn't about personal comfort or short-term wins.
What binds individuals together-even in life-or-death situations-is the shared passion for serving the mission. The same is true for leaders of purpose-driven companies.
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