Starting a business often incurs various costs, but founders can avoid certain unnecessary expenses. The author reflects on their experience of overspending on web development, particularly a $16,000 website that did not yield expected returns. Instead of relying heavily on agencies, they suggest utilizing in-house resources for basic website functionality and copywriting. The piece emphasizes the importance of a cost-effective approach, advising new entrepreneurs to focus on essential website user experiences rather than expensive custom features, especially in the early stages of their business.
When you first start with a limited amount of products and services, it is unlikely that customized fonts and Add-to-Cart functions will have overwhelming returns on your investment on your website.
Ultimately, I chose an agency that charged me $16,000 for our inaugural website, which I came to regret given the ongoing costs after launch.
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