AI hires or human hustle? The next frontier of startup ops at Disrupt 2025 | TechCrunch
Briefly

TechCrunch Disrupt 2025 runs October 27–29 at Moscone West in San Francisco. A growing wave of startups replace or augment early employees with AI agents handling outbound sales, billing, and customer support from day one. Firecrawl enables developers and companies like Shopify and Zapier to plug AI into the live web and scale agents with clean data. Artisan raised $35 million to build AI employees focused on sales, promoting automated go-to-market teams. Lattice leadership emphasizes where AI delivers impact and where human judgment remains essential. Key practical concerns include ROI, trust, team dynamics, and faster operations with fewer human hands.
Caleb Peffer, founder and CEO of Firecrawl, is helping over 350,000 developers (and companies like Shopify and Zapier) plug AI directly into the live web. His dev-first platform is already reshaping how AI agents interact with the internet and scale with clean data. Jaspar Carmichael-Jack, founder and CEO of Artisan, made waves with his "Stop Hiring Humans" campaign - and he's serious.
Sarah Franklin, CEO of Lattice and former Salesforce president and CMO, brings hard-won wisdom on scaling companies with impact. She's built and led real teams at the highest level and knows exactly where AI helps - and where it hurts. Whether you're already embedding AI into your stack or just testing prompts on your product team, this conversation is about more than hype.
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