Disney Plus and Hulu are launching new Perks programs aimed at enhancing subscriber experience and building loyalty in a competitive streaming industry. Disney Plus has already introduced its expanded Perks program in the US, which now features discounts on services like DoorDash and Walt Disney World, along with contests and promotions with brands such as Adidas. Hulu plans to begin its loyalty scheme in June 2023, featuring weekly offers from companies like Microsoft and LG. Both programs cater to subscribers of the individual services and those bundled together for an enriched streaming experience.
Disney Plus is expanding its Perks program, offering subscribers exclusive discounts, digital freebies, and contests to enhance user engagement and loyalty as competition rises.
Hulu's upcoming loyalty scheme will feature weekly offers from notable brands, aiming to deepen subscriber engagement as part of its strategy to gain an edge in the streaming market.
With the new Perks program, both Disney Plus and Hulu are striving to provide tangible benefits to subscribers, reflecting a growing trend in the streaming industry to boost user retention.
Subscribers to either Disney Plus or Hulu can enjoy these perks, including exclusive promotions from major brands, enriching their streaming experience and offering value beyond content.
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