#loyalty-programs

#loyalty-programs

Company loyalty programs are actually costing you a lot of money. That's because shoppers who stick with their favorite brands just aren't being rewarded the way they used to be. She called customer loyalty "a sham." Airlines, internet providers, and banks do a good job of luring in newcomers with flashy deals, while longtime customers quietly pay more. As a result, frequent flyer miles buy less, internet bills creep up after promo rates, and credit card rewards shrink in value.

Wanda Gierhart Fearing, Cinemark's chief marketing and content officer, has a unique lens through which to view the film industry - as a longtime retail executive. Fearing, who previously wore the hat of CMO at Neiman Marcus and Limited Brands, joined Cinemark in 2018 and navigated the company's marketing through several years of difficulties due to the Covid-19 pandemic, which brought filmmaking to a standstill and challenged theater chains.

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

The opportunity is huge here, where we have customers that have a deep loyalty with the brand.

According to a recent Juniper Research report, global spending via QR code payments is projected to exceed $8 trillion by 2029 - a huge leap that shows how this simple tool is becoming a vital part of everyday life.

Target Circle Week is an annual shopping event held by Target, both online and in its physical retail stores. The sales event sees deals on hundreds of items.

HubSpot's new connector with ChatGPT allows users to leverage customer context and engage with insights across marketing, sales, and support systems.

Disney Plus is expanding its Perks program, offering subscribers exclusive discounts, digital freebies, and contests to enhance user engagement and loyalty as competition rises.

Baker's Drive-Thru is offering free fries and a drink with the purchase of a hamburger or cheeseburger on May 28, exclusively in their app.

fleets of subscriptions are everywhere, and some may even say it’s a form of modern-day luxury—one that’s proving unsustainable for consumers juggling numerous memberships.

Creating a strong community around your brand ensures customer loyalty and engagement, an essential aspect for both B2B and B2C businesses.

American Airlines will offer free inflight Wi-Fi to AAdvantage loyalty program members starting in January 2026, covering over 90% of its fleet.