Hailey Bieber is reportedly contemplating the sale of her cosmetics brand, Rhode, which may be valued at over $1 billion. She has engaged investment banks JPMorgan Chase and Moelis to identify potential buyers. With Rhode generating about $200 million in annual revenue and benefiting from viral trends like 'glazed donut skin', Bieber joins other celebrities like Jessica Alba and Selena Gomez in leveraging their personal brands. Notably, she appointed former The Honest Company CEO Nick Vlahos to enhance Rhode's growth prospects.
Model Hailey Bieber is exploring a sale of her makeup brand Rhode, potentially valued over $1 billion, as she seeks buyers through JPMorgan and Moelis.
Bieber, married to Justin Bieber and a social media influencer with over 50 million followers, is following in the footsteps of other celebrity entrepreneurs.
Rhode, generating nearly $200 million annually, has gained popularity through trends like 'glazed donut skin' and strategic collaborations.
Rhode has appointed former The Honest Company CEO Nick Vlahos, indicating a strategic move to enhance brand visibility and market position.
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