In the article, the author, CEO of SetSchedule, reflects on critical mistakes made during the rapid growth of the company, emphasizing that not all decisions lead to positive outcomes. The belief that growth alone would solve all challenges proved to be a significant error, particularly when market conditions became unfavorable. Through three necessary failures, the author gained insights that informed a more disciplined and customer-focused approach to growth, underscoring the importance of sustainable practices over mere revenue maximization. Ultimately, the lessons learned pivot toward balancing ambition with responsible financial management.
Entrepreneurship is like jumping out of an airplane and building the parachute on the way down; growth without discipline can lead to disastrous outcomes.
I learned that rapid growth without financial discipline is a time bomb; it's not effective if it can't sustain turbulence.
Believing growth solves everything was a rookie mistake; we celebrated milestones but many decisions felt disastrous in hindsight.
The lesson I learned is that while growth is important, it must be healthy and sustainable, prioritizing customer needs and financial responsibility.
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