Chris Hwang, co-founder of The Golden Duck, emphasizes the importance of starting small and testing ideas before fully committing to a new brand. After dropping out of law school at 23, he grew The Golden Duck from a home kitchen operation to a global snack brand available in over 3,000 stores. Despite challengesâincluding scaling up operations and the impact of the pandemicâHwang shares practical advice for aspiring entrepreneurs, focusing on low-cost testing, maintaining quality during growth, and the importance of adaptability in the business landscape.
"Get started and test cheap. Don't wait to quit your job; you can begin on weekends and build a roadmap while keeping your stability."
"We started small, launching in 2015 with just one product. Our initial capacity was limited, making only about 50 packs a day from a home kitchen."
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